Comprehensive Guide to Planning a Successful Race

Posted on March 27, 2025

Organizing a race isn't just about running. It's about creating an experience. A memorable experience that connects participants, builds community, and boosts fundraising.

With our guide, you’ll learn how to plan a successful race with expert tips and useful tools. This event planning guide will prepare you with the information that you need to execute a great race.

Key Benefits of Race Planning: 

  • Exceed Fundraising Goals: Support worthy causes by using our tips for planning charity runs. 
  • Community Engagement: Build lasting relationships with runners, sponsors, volunteers and local organizations.
  • Increase Registrations: Attract more participants with a targeted approach to marketing and an easy registration process.
  • Enjoy hosting a stress-free event where every detail is taken care of. 

Ready to elevate your race planning?

This guide will help you to plan, promote, and execute a successful race! 

Step 1: Define Your Race Goals and Objectives

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Before diving into logistics, define your race's goal. Setting clear goals will guide decisions like choosing a location and developing your marketing plan.

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Identify Your Race Objectives

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Every successful race has a purpose. Are you raising funds for a cause? Strengthening your community? Or promoting health and wellness through running? 

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Identifying your main goal will help you to plan and concentrate on what matters most to you.

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For example:

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  • Fundraising:
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    • Maximize donations by adding donation options during registration
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    • Secure sponsors
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    • Allow participants to easily create fundraising teams
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  • Engage Your Community:
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    • Plan fun activities on race day
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    • Organize a post-race award ceremony
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    • Invite local businesses to participate in the event
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  • Promote Health and Wellness:
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    • Team up with local gyms and run clubs
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    • Create themed race events
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    • Share stories to spark interest and boost participation
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  • Improve Fitness:
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    • Show off personal achievements by runners
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    • Share training resources
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    • Give race awards like medals or finishers' certificates
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Selecting an objective will help you to stay focused during the planning process.

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Set Realistic and Measurable Goals

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Setting clear goals will keep your race team on track and help you to effectively measure progress. Be specific about what success looks like for your race.

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Instead of vague goals like \"Get more participants\" or \"Raise money,\" use measurable targets, such as:

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🎯 \"Have 500 finishers on race day.\"
🎯 \"Raise more than $25,000 for our charity.\"
🎯 \"Secure 5 local sponsors to cover 50% of race expenses.\"

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Specific targets give you a clear roadmap while still allowing you to adjust your strategy as needed.

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💡Pro Tip:

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Set milestones that build up to your ultimate race goals. For example, aim to achieve 20% of your registration target within the first month after launching registration. This will make your objectives more manageable while  keeping you motivated.

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Track Progress and Stay Organized

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Staying organized is crucial for remaining on track. Tools like checklists, spreadsheets and  race registration software can help.

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Step 2: Establish a Budget and Resources

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Creating a budget is one of the most critical steps in race planning. Without a budget, costs can get out of hand, which puts your event's success at risk. 

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A solid budget keeps you organized by helping you make smart financial choices and avoiding surprises close to race day.

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List Expenses

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Start by identifying core expenses. Key costs typically include:

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  • Venue Rental, Permits & Road Closures: For your race course, you will likely need to pay for permits, road closures, and city services. Contact your local municipality early to understand permit requirements.
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  • Race Timing: Accurate race timing is essential, especially for competitive races. Consider investing in timing equipment or hiring professional race timers for seamless results.
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  • T-shirts, Medals & Race Swag: Race swag adds excitement and attracts  runners. Ordering in bulk reduces costs, so plan ahead to save money.
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  • Marketing & Promotion: Promoting your race is required to drive registrations. Consider running a mix of paid ads, organic social media posts, and printed marketing materials to maximize reach.
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  • Medical & Emergency: Many races have medical staff on-site to keep runners safe.
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  • Volunteer & Sponsor Appreciation: Include gifts to thank your race volunteers and sponsors.
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Using a platform like Run The Day makes race budgeting easier by combining revenue from registrations, merchandise sales, and donations in a single dashboard.

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Tips for Cutting Costs without Compromising on Quality

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Organizing a race does not need to break the bank. Here are innovative ways to save money:

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  1. Partner with Local Businesses: Collaborate with local fitness clubs and stores. In exchange, consider offering promotional opportunities at the race.
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  3. Offer In-Kind Sponsorships: Instead of money, ask for items or services from sponsors.
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  5. Use Community Resources: Schools, community centers, and local parks can be a good source for a race location at little or no cost.
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Step 3: Choose the Right Date and Venue

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Selecting a good date and the right venue can help to drive strong attendance and a smooth experience. The wrong date or a bad venue can result in a low turnout and logistic issues. Careful planning can make all the difference.

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Key Factors for Choosing the Ideal Date

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Timing plays a key role in your race's success. Keep these factors in mind when choosing a date for your event:

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  • Avoid Conflicting Events: Check your city's calendar. Make sure your race doesn’t overlap with major events, parades or festivals. Overlapping events can limit participation and reduce media attention.
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  • Check Local Weather: Choose a season with nice running weather. Spring and fall are often ideal since they offer cool temperatures that attract runners.
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  • Schedule races during holidays: Holiday races can naturally increase participation. For example, a New Years Day Hangover 5K, St. Patrick's Day Shamrock Shuffle, Spring Break 5K, July 4th Freedom Run, Fall Fitness Fun Run and Skeleton Skurry can draw large crowds. Of course, Thanksgiving Day is the most popular day of the year for running with thousands of Turkey Trots.
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💡Pro Tip: 

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Think about hosting your race in the evening. While many races are on weekend mornings, night races attract large crowds by offering a fun event for families, companies, fitness groups, and casual runners.

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Tips for Choosing the Perfect Venue

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Selecting the right location is important:

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  • Ensure Parking and Restrooms: Limited parking can cause issues or require the number of participants to be capped. Bathroom access is ideal. No restrooms means that the race needs to pay for Porta Johns. Choose a venue with space for runners, volunteers, vendors and spectators.
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  • Choose Scenic/Popular Spots: Parks, waterfronts, and city landmarks can add excitement by attracting participants looking for an iconic route. A memorable setting encourages participants to return year after year while growing the event through word of mouth referrals.
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  • Consider Race-Day Logistics: Locate spots for registration tables, water stations, t-shirt handout and post-race fun to ensure the event runs smoothly.
  • \n
"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_d0a6cb0c-247e-4b29-868e-addd6abc14f6" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Step 4: Build Your Race Team (aka Race Committee)

\n

Executing a successful race relies on a team that manages everything from event logistics to participant experience. Gathering the right people with clear roles will help the event run smoothly.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_5caca9b7-778b-4ad2-bfaa-f1739831c366" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Key Roles for Your Race Team

\n

Assigning clear responsibilities ensures that tasks are handled efficiently while minimizing last-minute chaos. Consider these roles when building your race team:

\n
    \n
  • Race Director: The backbone of your team, the race director oversees the entire event. Expect your race director to plan your race, manage timelines, and quarterback the event. Ideally, this person should be organized, detail-oriented, and good under pressure.
  • \n
  • Volunteer Coordinator: Responsible for recruiting, training, and managing volunteers to help with packet pickup, bib assignment, t-shirt handout and finish line support. A good coordinator will keep volunteers motivated and informed.
  • \n
  • Sponsorship Lead: Secures financial and in-kind sponsorships. This team member will build sponsorship tiers, reach out to local businesses and build strong relationships with race sponsors. A Sponsorship Lead should be personable, persuasive and skilled in building relationships.
  • \n
  • Marketing Manager: Promotes the race on social media, crafts email and sms text messages and gets the word out to the local run community. The marketing manager should be skilled at making fun content that includes bold visuals. A strong handle on the race’s registration platform, analytics and digital marketing is helpful. The ability to work with local media outlets to increase awareness is a bonus.
  • \n
  • Logistics Coordinator: Oversees race day operations by setting up the course, renting equipment, and ensuring signage and course markings are accurate. This role is essential to keep race day on schedule.
  • \n
  • Registration Support Lead: Assist with registration details, handle refunds and answer participant questions about race day. Ensuring a positive experience before race day is key to building long-term loyalty with runners.
  • \n
"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_25e6ee9f-dbab-4952-a80f-fe97e31362eb" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Sample Team Responsibilities for Your Race

\n

A well-organized team keeps everyone accountable and communication clear.

\n

Here's a sample layout for your team:

\n
    \n
  • Race Director (Oversees event)
  • \n
  • Volunteer Coordinator (Recruits & trains volunteers)
  • \n
  • Sponsorship Lead (Secures financial and in-kind contributions from sponsors)
  • \n
  • Marketing Manager (Drives promotion & awareness)
  • \n
  • Logistics Coordinator (Handles course setup & race-day flow)
  • \n
  • Registration Support Lead (Manages registration platform & runner communications)
  • \n
\n

By assigning clear roles, your team can focus on their individual responsibilities  without duplicating efforts.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_c8ce35c5-c26a-43bc-b286-6543ea2f0791" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Step 5: Create a Detailed Timeline & Checklist

\n

A thoughtful timeline helps everything required for a successful race to get accomplished. Setting clear milestones helps you to meet deadlines and reduces last-minute stress. By having a detailed plan, the race planning process is more likely to run  smoothly from start to finish.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_33dfaa16-7a90-4add-9f56-1e949ac42cdc" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Timeline Tips for Planning Milestones

\n

Here is a 6 month timeline to keep your race planning on track:

\n

6 Months Before Race Day – Lay the Foundation

\n
    \n
  • Secure your venue by submitting applications for necessary permits.
  • \n
  • Start reaching out to potential sponsors, vendors and race partners.
  • \n
  • Form your race committee and assign responsibilities.
  • \n
  • Finalize your race theme, marketing strategy and fundraising goals.
  • \n
  • Create your race website or registration page on Run The Day.
  • \n
\n

3 Months Before Race Day – Build Momentum

\n
    \n
  • Market your race with campaigns across social media and email.
  • \n
  • Launch  registration and promote early bird discounted offers.
  • \n
  • Reach out to local running clubs, schools, and fitness gyms to increase awareness.
  • \n
  • Finalize your sponsors and confirm brand placements.
  • \n
  • Start recruiting volunteers and assign their roles.
  • \n
\n

1 Month Before Race Day – Home Stretch

\n
    \n
  • Order bibs, finisher medals, and race T-shirts.
  • \n
  • Confirm your volunteer team and provide detailed instructions.
  • \n
  • Conduct a course walkthrough to identify potential issues.
  • \n
  • Plan race-day signage including directional arrows and water stations.
  • \n
\n

Race Week – Final Details

\n
    \n
  • Coordinate packet pickups for participants to collect their bibs, shirts and swag.
  • \n
  • Train volunteers on the bib assignment app for race day check-in.
  • \n
  • Communicate race day logistical details with volunteers and runners.
  • \n
  • Confirm race day details with your timer, DJ, photographer and other vendors.
  • \n
\n

Race Day – Show Time!

\n
    \n
  • Arrive early to oversee setup and address last-minute concerns.
  • \n
  • Ensure registration, and bib assignment is running smoothly.
  • \n
  • Be prepared to put out fires while enjoying a great event!
  • \n
"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_3dcd9533-34d6-487f-bbf7-806843a38a52" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

💡Pro Tip:

\n

Set up a ‘Solutions Table’ to quickly handle unexpected issues that arise.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_acac4128-c08d-4af4-a4d8-bbb02cb19139" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Post-Race – Celebrate & Follow-Up

\n
    \n
  • Get some sleep!
  • \n
  • Send thank you emails to participants, sponsors, and volunteers.
  • \n
  • Share race photos, highlight videos, and race results on your website and social media.
  • \n
  • Hold a post-event debrief meeting with your team. Discuss what went well and what can be improved for next year.
  • \n
"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_a8ef1800-921f-435c-b449-71d1bc701153" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Step 6: Set Up Race Registration and Ticketing

\n

Why Use Run The Day for Race Registration?

\n

Using a platform like Run The Day has clear benefits. It saves you time, improves organization and increases participation. With Run The Day, you can:

\n
    \n
  • Create a customized registration page in minutes.
  • \n
  • Manage participant data, donations, and volunteers in a single dashboard.
  • \n
  • Automate email confirmation receipts, marketing messages and race reminders, that keep runners informed.
  • \n
  • Easily track registrations, earnings, and fundraising progress.
  • \n
\n

Run The Day makes registration easy, which attracts more participants to sign up. 

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_3bef01f0-2f7e-43f5-8307-c8239c3ef8ee" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Steps to Set Up a Registration Page

\n

A well-crafted registration page encourages more sign-ups by improving the user experience.

\n

When creating a registration page, consider these best practices:

\n
    \n
  • Use Clear CTAs: Use action buttons like \"Register Now,\" \"Join the Race,\" or \"Sign Up Today\" to guide participants. Place these prominently to capture attention.
  • \n
  • Provide Race Details: Clearly display important event details like:\n
      \n
    • Race Name
    • \n
    • Run Distance(s)
    • \n
    • Race Date
    • \n
    • Race Time
    • \n
    • Race Location
    • \n
    \n
  • \n
  • Collect participant information such as:\n
      \n
    • Name
    • \n
    • Date of Birth (for awards)
    • \n
    • Gender (for awards)
    • \n
    • Email Address
    • \n
    • Emergency Contact 
    • \n
    • T-shirt Size
    • \n
    \n
  • \n
  • Offer Variable Pricing Options: Attract larger groups and boost early sign-ups with:\n
      \n
    • Early Bird Discounts to reward early registrations.
    • \n
    • Team Pricing to encourage participants to invite friends or family.
    • \n
    • Family Packages to allow families to register together for a flat rate.
    • \n
    \n
  • \n
  • Add donation options: Include a “Donate Now” or “Support Our Cause” button on the registration page that encourages participants to give an additional donation while registering. This simple addition can significantly boost fundraising efforts.
  • \n
  • Showcase Race Perks: Highlight incentives such as medals, swag bags, and finisher certificates to build  excitement and encourage more registrations.
  • \n
"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_904f069b-cbf9-44cd-9ce7-c3e8a6f3e112" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupAriaLabels":"group","groupButtons":"group","groupStyle":"group"}{% endraw %}{% end_module_attribute %}{% module_attribute "groupButtons" is_json="true" %}{% raw %}[{"buttonContentIcon":{"icon_set":"fontawesome-6.4.2","name":"arrow-right"},"buttonContentIconPosition":"right","buttonContentLink":{"no_follow":false,"open_in_new_tab":true,"rel":"noopener","sponsored":false,"url":{"content_id":null,"href":"https://runtheday.com/account/post-race/","href_with_scheme":"https://runtheday.com/account/post-race/","type":"EXTERNAL"},"user_generated_content":false},"buttonContentShowIcon":true,"buttonContentText":"Set up your Race- FREE"}]{% endraw %}{% end_module_attribute %}{% module_attribute "groupStyle" is_json="true" %}{% raw %}{"alignment":{"css":"","horizontal_align":"CENTER"},"buttonStyleSize":"medium","gap":"medium"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}173033749595{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/button"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_a3e8a467-372a-4aa1-9f20-df6147a271cd" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{"padding-bottom":"6px","padding-left":"6px","padding-right":"6px","padding-top":"6px"}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "extra_classes" is_json="true" %}{% raw %}"widget-type-space widget-type-space"{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}1847337{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/horizontal_spacer"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_123e2fdd-371e-4e86-b85f-5b0cf5da3a02" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Step 7: Develop a Winning Marketing Strategy

\n

A well executed race won't succeed without a strong marketing strategy. Promoting your event is required to drive registrations, attract sponsors, and create excitement. Mixing digital marketing with personal outreach and local promotion is a great way to build your race into an event that people do not want to miss.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_ac9233e7-092f-4f7c-b820-b961f5eb9877" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Social Media Marketing – Build Hype With Runners

\n

Platforms like Facebook, Instagram, and TikTok are helpful tools for promoting your race.

\n
    \n
  • Create Event Pages: Set up event pages on Facebook and Instagram. Include details like dates, locations, and registration links. Post countdowns, updates, and behind-the-scenes content to build excitement.
  • \n
  • Use Hashtags: Include trending hashtags like #5KRun, #CharityRun2025, or #RaceDayExcitement to boost visibility.
  • \n
  • Run Paid Ads: Execute targeted ads to runners, fitness enthusiasts, and those in your local community who are engaged in your cause. Paid promotions can generate awareness for your event with new runners by expanding your reach.
  • \n
  • User-Generated Content: Invite participants to share training updates as well as race photos and videos from prior years. Include your event’s hashtag to build excitement.
  • \n
"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_d307595a-f52b-456a-8ac0-7fbc7a40fd5e" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Email Campaigns – Reach Runners Directly

\n

Email is a great way to keep participants informed and engaged.

\n
    \n
  • Promotional Emails About Price Increases: Message prior year participants about expiring early bird pricing discounts.
  • \n
  • Value-Driven Content: Share race training plans and fundraising best practices to engage your community while preparing everyone for race day.
  • \n
  • Segment Your Audience: Tailor emails for different groups while adjusting the messaging depending if the group is made up of first-time runners, returning participants  or corporate teams.
  • \n
"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_11c13a6c-2077-4e78-a852-ef608976e678" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Content Marketing – Educate and Inspire

\n

Position your race as more than just an event. Share helpful content that keeps participants engaged, motivated, and informed about your cause.

\n
    \n
  • Write (or link to) engaging blog posts on topics like:\n
      \n
    • \"How to Train for a 5K in 4 Weeks\"
    • \n
    • \"Creative Fundraising Ideas for Race Participants\"
    • \n
    • \"What to Eat Before Race Day for Maximum Energy\"
    • \n
    \n
  • \n
  • Include practical checklists, downloadable guides, and how-to videos for extra value.
  • \n
"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_b39707d3-2a35-4b4b-91e0-8fc859409285" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Local Outreach – Strengthen Community Support

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While digital marketing is often the focus, don't underestimate the power of grassroots promotion.

\n
    \n
  • Partner with Local Schools: Reach out to PTOs, sports coaches, and student clubs about collaborating.
  • \n
  • Engage gyms and fitness studios. Ask fitness trainers to share your race with their members. Consider offering an in-kind sponsorship for their help in promoting the event.
  • \n
  • Hang Flyers in nearby coffee shops, libraries, and community centers.
  • \n
"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_6b0f13f9-abb4-4d6e-920c-de03c2fedf9e" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Step 8: Secure Race Sponsorships

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Landing sponsors can increase your race budget and help to raise more money for your cause. The right sponsors also  contribute to creating a better experience for participants. Creating strong partnerships with sponsors occurs by offering real value and genuine exposure, which helps your race and grows their brand recognition.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_0b4bc4ea-d80d-4712-a4e6-4ab6054143fc" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

How to Identify Potential Sponsors

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To get the right sponsors for your race, understand who fits your event's goals and target audience. When building your sponsor list consider these groups:

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    \n
  • Local Businesses: Restaurants, cafes, and retail stores often support local events to help them boost their community presence.
  • \n
  • Gyms and Fitness Studios: A natural fit with health-conscious runners. 
  • \n
  • Athletic Brands: Running shoes, clothes, or hydration products companies often sponsor races to connect with their target audience.
  • \n
  • Community Organizations: Schools, nonprofits, and local clubs can help to spread the word about your event while also attending as a fun way to unify their organization.
  • \n
\n

Contacting groups that align with your race's mission can help to create valuable partnerships for the long-term.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_a3cd04d3-f4a0-4349-b978-04296c531886" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Offer Attractive Sponsorship Packages

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To attract sponsors, create sponsorship packages highlighting the benefits of supporting your race. Consider offering:

\n
    \n
  • Logo Placements: Display sponsor logos on race banners, T-shirts and bibs to offer the brand greater visibility.
  • \n
  • Booth Space on Race Day: Provide sponsors the opportunity to connect directly with participants by handing out samples, offering giveaways, or setting up branded tents.
  • \n
  • Social Media Mentions: Share posts and stories that tag your sponsors while thanking them for their support.
  • \n
  • Website Exposure: Highlight sponsors on your race website with clickable logos.
  • \n
  • Title Sponsorship: Offer a premium package that features a sponsor as part of the race name. 
  • \n
"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_eb9bf11e-6044-4ca3-abe5-2b54d71ba34d" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Craft a Winning Sponsorship Proposal

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A good sponsorship proposal grabs the attention of potential partners by including  key details like:

\n
    \n
  • Event Overview: Explain your race's purpose, expected participation and key goals.
  • \n
  • Audience Profile: Highlight demographics of runners, including age, interests, and location.
  • \n
  • Sponsorship Benefits: Clearly outline what sponsors receive in exchange for their support.
  • \n
  • Customizable Packages: Offers flexible pricing options to accommodate different budgets.
  • \n
"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_dcd32bf1-cac6-4bfd-8570-c13e66dba77f" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Step 9: Focus on Race Day Logistics

\n

Race day is when everything comes together. Good logistics along with quick problem solving and a bit of good luck combine to keep race day running smoothly, which  makes participants happy.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_49569da6-b32a-4825-b103-dbe4980589ca" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Signage and Directional Markers

\n

Clear signage lets participants, volunteers, and spectators know where to go at your event.

\n
    \n
  • Start/Finish Line: Ensure these are highly visible and easily located.
  • \n
  • Route Markers: Use directional arrows, cones, or chalk lines to keep runners on course.
  • \n
  • Water Stations: Mark with bold signs so runners can spot them in advance.
  • \n
  • Medical Assistance: Mark first aid stations with clear signs that are easy to spot.
  • \n
  • Parking & Restroom Signs: Provide clear directions to help participants navigate easily.
  • \n
\n

💡 Pro Tip: 

\n

Use big letters for good visibility, especially on open roads.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_2275cfb3-fc48-4885-85d3-3179fdfb2384" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Volunteer Coordination

\n

Volunteers are key to race-day success.

\n
    \n
  • Assign volunteers to help at  important areas like race day check-in and the finish line.
  • \n
  • Provide volunteers with clear instructions, a course map, and emergency contact numbers.
  • \n
  • Use Volunteer Management Tools like SignUpGenius and Run The Day to assign roles, send reminders, and track attendance.
  • \n
  • Conduct a pre-race briefing (either in-person or on zoom) to ensure volunteers understand their roles and responsibilities.
  • \n
\n

💡 Pro Tip: 

\n

Choose a Volunteer Support Lead to check in volunteers and give last-minute instructions.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_e5972a72-00e0-4af5-a36b-a595ee53c409" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Medical Support

\n

Make runner’s safety a top priority.

\n
    \n
  • Arrange for trained medical staff or EMTs to be on-site.
  • \n
  • Establish first aid stations at key points like the start/finish lines and along the course.
  • \n
  • Equip volunteers with basic first-aid kits along the course.
  • \n
"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_b4a4bc85-62ec-4f06-a9f5-03cfde3d094c" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Participant Check-in and Bib Distribution

\n

Smooth check-in is critical to creating a positive first impression on race day.

\n
    \n
  • Prepare staff or volunteers with Run The Day’s mobile app for race day check-in to avoid lines and speed up the packet pickup process.
  • \n
  • Provide volunteers with clear instructions to distribute bibs, timing chips, and race shirts.
  • \n
  • Set up a help desk for participants with questions about lost bibs or registration issues.
  • \n
  • Use Run The Day's Technology for fast digital check-in and participant tracking.
  • \n
\n

💡 Pro Tip:

\n

Utilize Run The Day’s walker check-in feature to avoid lines on race day.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_387a1058-79ad-4953-886f-e84dc3bf5244" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Step 10: Post-Race Follow-Up

\n

The race may be over, but your opportunity to build lasting connections is just beginning. A thoughtful follow-up approach keeps participants interested and motivates them to sign up for future events.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_d0c994cf-79a8-47a9-8981-4eb6efbe1913" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Send Thank You Emails

\n

Expressing gratitude goes a long way in building loyalty.

\n
    \n
  • Participants: Thank them for their effort and highlight memorable moments from the event. Include race results, finisher certificates, and a link to event photos.
  • \n
  • Sponsors: Highlight their impact by sharing participation numbers, fundraising totals, and success stories. Highlight their brand's involvement with visuals or mentions in your email.
  • \n
  • Volunteers: Show appreciation for their hard work by recognizing standout contributions. Giving discounts or priority sign-ups for your next event can make them eager to return.
  • \n
\n

💌 Pro Tip:

\n

Personalizing these messages with names, results, or highlights can leave a memorable impression.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_810077b6-1361-40b2-887b-c2d6771d9117" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Publish Post-Race Content

\n

Sharing fun content after the event keeps the excitement going while encouraging participants to tell others.

\n
    \n
  • Create a highlight video showcasing race-day moments, participant energy, and sponsor involvement.
  • \n
  • Post a photo gallery with tagged participants to increase social sharing.
  • \n
  • Share race results in an organized and accessible format. Offering mobile friendly and searchable result pages can improve user experience.
  • \n
\n

💡 Pro Tip:

\n

To boost engagement, ask runners to share their best race moments on social media with your event’s hashtag.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_30c11997-2dbc-4369-a61d-2c2c8242469e" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Build Long-Term Relationships

\n

Don't let the momentum end after race day.

\n
    \n
  • Send occasional updates about upcoming events, fundraising milestones, or community initiatives.
  • \n
  • Invite participants to subscribe to The Rundown Newsletter to stay updated on future races. Runners can also follow your social media pages for updates on future events.
  • \n
"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_5ac73143-e294-4a8b-af3a-a7e5a5addd0f" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Bonus Tips for Race Success

\n

Going the extra mile can make your race unforgettable. Adding unique touches, creative themes, and thoughtful incentives can enhance the runner experience and encourage repeat attendance.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_5ceebd6e-4482-421a-baac-3e6ba4a96273" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Offer Eco-Friendly Race Options

\n

Sustainability is now a top priority for race participants. Adding eco-friendly practices can make your event more appealing.

\n
    \n
  • Use digital race guides instead of printed materials to reduce paper waste.\n
      \n
    • Offer reusable water bottles while urging participants to bring their own to reduce plastic use.
    • \n
    \n
  • \n
  • Choose eco-friendly T-shirts made from recycled or organic materials.
  • \n
  • Provide compostable cups at water stations. 
  • \n
  • Place recycling bins around the venue.
  • \n
  • Share results digitally instead of posting paper printouts.
  • \n
"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_7a859a85-6527-40c4-84bf-185aa4031805" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Add Creative Race Themes

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A memorable theme can make your race stand out and attract a broader audience.

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  • Color Runs: Sprinkle vibrant color powder along the course. This creates a fun, family-friendly experience.
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  • Holiday-Themed Races: Races themed around Christmas, Halloween, or Thanksgiving bring festive fun. 
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  • Charity Themes: Link your race to a cause, such as a Breast Cancer Awareness Run or a Mental Health Awareness 5K.
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💡 Pro Tip:

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Themed races are great for sharing on social media since they can go viral, which  encourages more people to join in the future.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_f4354710-4dda-4c27-92ac-2a71d265ecb8" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Provide Exciting Incentives

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Motivate participants by offering rewards, which creates positive memories that increase loyalty.

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  • Finisher Medals: Provide custom medals for all participants to celebrate their achievements.
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  • Gift Cards & Prizes: Award prizes to top finishers like best costumes and largest fundraisers.
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  • Exclusive Merchandise: Fet branded T-shirts, water bottles and hoodies to sell to runners that serve as great keepsakes and help to promote your race.
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  • Discount Codes for Future Races: Offer coupon codes to runners that encourage them to join your next event and register early.
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💡 Pro Tip:

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Showcase incentives in your promotions to encourage early sign-ups and make race day memorable. This will make people excited to come back next year.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_f270fabc-1088-41e2-b45a-687fae018788" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}"

Conclusion

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Planning a successful race involves more than showing up on race day and winging it. It requires thoughtful planning, consistent work and well-executed race logistics. It's about organizing a memorable experience for participants, sponsors, and the community. By setting clear goals, building a strong race team, and managing race-day details, the event is more likely to run smoothly from start to finish.

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Platforms like Run The Day help to simplify the process by offering tools for easy registration, marketing support, and participant management. A solid strategy helps you to reach your race goals while building lasting connections with runners, volunteers, and sponsors.

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Planning a charity 5K, school fundraiser, or corporate wellness event? This guide will help you succeed! Plan carefully, promote effectively, and create a memorable experience for participants. This way, your race will make a lasting impact.

"{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %} {% module_block module "widget_9032f5a6-f2ae-44fd-bcca-87d4d3568e5b" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "field_types" is_json="true" %}{% raw %}{"groupStyle":"group","richTextContentHTML":"richtext"}{% endraw %}{% end_module_attribute %}{% module_attribute "isJsModule" is_json="true" %}{% raw %}true{% endraw %}{% end_module_attribute %}{% module_attribute "label" is_json="true" %}{% raw %}null{% endraw %}{% end_module_attribute %}{% module_attribute "module_id" is_json="true" %}{% raw %}175126572720{% endraw %}{% end_module_attribute %}{% module_attribute "path" is_json="true" %}{% raw %}"@hubspot/elevate/components/modules/rich_text"{% endraw %}{% end_module_attribute %}{% module_attribute "richTextContentHTML" is_json="true" %}{% raw %}""{% endraw %}{% end_module_attribute %}{% module_attribute "schema_version" is_json="true" %}{% raw %}2{% endraw %}{% end_module_attribute %}{% module_attribute "smart_objects" is_json="true" %}{% raw %}[]{% endraw %}{% end_module_attribute %}{% module_attribute "smart_type" is_json="true" %}{% raw %}"NOT_SMART"{% endraw %}{% end_module_attribute %}{% module_attribute "tag" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "type" is_json="true" %}{% raw %}"module"{% endraw %}{% end_module_attribute %}{% module_attribute "wrap_field_tag" is_json="true" %}{% raw %}"div"{% endraw %}{% end_module_attribute %}{% end_module_block %}
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